Ankit Aggarwal
Ankit is a B2B marketing leader with over 14 years of experience, specializing in product marketing, analyst relations, demand generation, lead management, digital marketing, event management, and PR. He has a proven track record of delivering marketing strategies and campaigns that drive revenue growth and customer retention.
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He spent his first 12 years at Zycus, a global provider of AI-powered source-to-pay solutions, and now leads marketing for Certinal eSign, a wholly owned subsidiary of Zycus. As Associate Director of Marketing, he works with cross-functional stakeholders, industry analysts, and media partners to position Certinal in the eSignature space, and leads a team with a focus on customer focus, creativity, and excellence.
- 15 published items
- 2022–2025 publishing
- 11 topics
LatestBlogHealthcare
How Certinal Helps Hospitals Align with DPDP - Securely, Seamlessly, and Patient-First
India’s new Digital Personal Data Protection (DPDP) Act, 2023 has turned patient data into a regulated asset. For hospitals, it’s no longer just about storing files - it’s about proving consent, embedding privacy, and minimizing data exposure at every touchpoint. Certinal is built to make that shift not only possible - but painless. What is the DPDP Act? The DPDP
13 May 20254 min read
Blog
15 published items
- BlogHealthcareThe Future of Digital Consent: How the Digital Front Door is Revolutionizing HealthcareThe healthcare industry is rapidly evolving, with patient expectations, regulatory requirements, and digital innovations driving transformation. However, one area that remains outdated is consent management. Healthcare organisations are still relying on the traditional consent process instead of digital consent process. Traditional consent processes are slow, inefficient, and create frustration for both patients and providers. Hospitals12 Mar 20256 min read
- BlogHealthcareUnderstanding Healthcare Consent Forms: Types, Challenges, and the Shift to DigitalConsent is a fundamental patient right and a legal requirement in modern healthcare. Whether it’s a simple check-up or a high-risk surgery, patients must provide informed authorization before any medical intervention. However, traditional paper-based consent forms are slow, inefficient, and prone to errors - leading to administrative bottlenecks, compliance risks, and frustrated patients. As hospitals and healthcare12 Mar 20256 min read
- BlogDocuSign AlternativesThe Hidden Costs of eSignatures: Why Enterprises Are Breaking Free from DocuSignAndrew Wilkinson, Co-founder of Tiny, recently sparked a conversation on X (formerly Twitter) with a simple yet revealing tweet: “I just discovered how much we pay for DocuSign, and my jaw dropped. What’s the best alternative? Is there something free or stupid cheap?” That single tweet went viral - because it struck a nerve. Enterprises worldwide face7 Mar 20253 min read
- BlogDigital ContractUnderstanding Clickwrap Agreements: A Definitive Guide to Legally Enforceable Digital ContractsOnline transactions and digital contracts have become the norm for businesses and consumers alike. Whether signing up for a software subscription, making an online purchase, or accessing a cloud-based service, users are frequently required to accept terms and conditions before proceeding. This acceptance mechanism often takes the form of a Clickwrap Agreement - a widely used digital3 Mar 202511 min read
- BlogUncategorizedFrom Zero to Nearly $1M: My Journey with Certinal eSign and Lessons for Scaling a Business from 0 to 1After spending 12 years at Zycus, I joined Certinal eSign at its inception, with a vision to create something truly disruptive in the eSignature space. Certinal started from scratch with a big ambition: to carve out a niche in a market dominated by established giants. Today, we’re closing in on $1M in revenue, recognized as24 Oct 20247 min read
- BlogAdvanced E-SignaturesFrom Bottlenecks to Breakthroughs: How Enterprises Unify Digital Transaction Management for Faster AgreementsPicture this: You’re sitting in the boardroom, surrounded by your leadership team, ready to tackle a massive business opportunity. The contracts are ready, but before you can move forward, a bottleneck appears - the cumbersome task of managing signatures and approvals across multiple departments and regions. This scenario plays out in countless enterprises across the globe, where17 Sept 20245 min read
- BlogCertinal eSign ReviewNew Feature Spotlight from Certinal: Scheduling and Emailing Reports in Certinal eSignCertinal eSign continues to innovate and improve its offerings, making the lives of administrators and users easier and more efficient. With the release of Certinal eSign 2024.4.0, one of the standout features is the ability to schedule and email reports. This new functionality brings a significant upgrade to how administrators can manage and distribute usage10 Jul 20245 min read
- BlogAutomobileRevolutionizing Global Contract Management with Secure AI eSignatures: A Case Study of the Largest Automotive Powertrain SupplierIn the rapidly evolving landscape of the automotive industry, the need for efficient and secure document and contract management solutions is more crucial than ever. The largest automotive powertrain supplier, renowned for its cutting-edge solutions and extensive electrification portfolio, faced several challenges in managing global contracts and procurement processes. This case study delves into how11 Jun 20247 min read